His mission is to use the above print to raise money for the Southcoast. It can be purchased through his shop, http://jojosart.etsy.com
In Jojo's own words:
"Lend your hearts to the southcoast and help in any way possible toward efforts to save our wildlife and livliehoods from BP's oil spill. Its not much but $10 of each *SAVE THE COAST* print will go to the cause. Thank you for your support."
So help do your part for the cause, and, in the process you will own a cool piece of art by a very very cool artist.